The 2nd Drapers Ecommerce conference is now over.
Thank you to all our delegates and speakers for establishing and contributing to what has become the leading ecommerce event for fashion retailers.
Maximising revenue through online fashion retailing featured:
Dawn Bebe, Managing Director, OSOYOU.com ● Steve Robinson, CEO, M and M Direct ● Alan White, CEO, N Brown Group ● Nick Robertson, CEO, ASOS ● Guy Hipwell, Director (Internet / Merchandising / Supply Chain), Liberty ● Geoff van Sonsbeeck, Managing Director, Isabella Oliver ● Julia Reynolds, CEO, Figleaves.com ● Kristine Kirby, Head of eCommerce, Lipsy ● Fiona Fairweather, eCommerce Controller, Peacocks ● Alison Lancaster, Marketing Director, Charles Tyrwhitt ● Alex Moss, Head of Brand & Strategic Partnerships, MyFaveShop ● Sarah Curran, co-founder, My-Wardrobe.com ● Annabel Gatward, Managing Director, Glamorous Amorous ● Debbie Major, MD & Co-Founder, Petite Affair
Key discussion topics included:
• The importance of ‘relevance’ when working with customer data and the significant improvements to your conversion and retention rates
• Building and earning trust from your customers and how customer service communication is crucial to this process
• Emphasising transparency and focusing on the customer experience online
• Developing parallel channels to compliment your company’s online development
• Refining your SEO strategy and how this builds credibility
Look at for the next event in the series, pencilled in for January, or alternatively attend one of our other fantastic conferences taking place this year:
Drapers Global Sourcing Summit
9th October 2008
Streamline your sourcing strategy, drive down operational costs and make your business more effective and cost-efficient.
Drapers Fashion Summit 2008
18th – 19th November 2008
Produced after extensive research within the fashion retail industry, this unique two day summit will provide you with the insights and inspiration you need to maximise profits in tougher times.
