08:30 - Registration & refreshments

09:00 - Chair’s opening remarks

Lorna Hall, Executive Editor
Drapers

09:15 - Measuring the impact of online retail in the fashion market

• Is web selling working well for the fashion market?
• The progress of online fashion retail: arriving at Web 2.0
• Forecasting the future growth of online traffic
• Predicting the next generation’s preferences and the next steps for online fashion

Dawn Bebe, Managing Director
OSOYOU.com

09:45 - Gathering data for profit and personalised sales

• Profiling the customer through data acquisition
• Inviting feedback and using testimonials positively
• Tracking, logging and understanding every customer journey
• Recognising the repeat customer
• Segmenting data to achieve personalised, direct marketing

Steve Robinson, CEO
M and M Direct

10:15 - Building trust through customer communication

• Getting over the customer ‘invisibility’ issue
• Structuring the right online customer service system
• Seeing the website as a line of communication as much as a selling store
• Engaging with the customer across multiple channels: Email/call centre/online help/live chat
• Assuring potential customers of online purchasing security

Alan White, CEO
N Brown Group

10:45 - Question and answer session

11:00 - Morning refreshments

11:30 - Panel Discussion

Exploiting the wider web and extending your reputation.

Panel Speakers, click for speaker details

12:15 - Online Photography: Maximising revenue through photography

• Exploring the capture options for visual imagery
• Model or mannequin?
• Using 360 degree imagery, zooms and video features
• What's working in image content investment?

Lee Friend, CEO and Technology Director
Fashshot.com

12:45 - Question and answer session

13:00 - Lunch

14:00 - Mastering search engine optimisation and advanced search marketing

• Ranking high up on Google search page one
• Building SEO into the structure and background of your site
• Implementing a key word strategy: What will your potential customer search for?
• Optimising for hits on all search engines - MSN, Yahoo, Ask

Kristine Kirby, Head of eCommerce
Lipsy

14:30 - ADVANCED STREAM

Advanced Stream Speakers, click for speaker details

14:30 - START UP STREAM

Start Up Stream Speakers, click for speaker details

16.30 - Chair’s closing comments

16.40 - Close of conference