Lee Friend

Lee Friend is Managing Director of fashshot.com the fashion photography division of packshot.com, the UK’s largest photography provider.

Lee currently produces, manages and advises on eCommerce photography to brands of Britain’s top 3 Enterprise size retailers, Arcadia, Group, Baugur Group & New Look as well as a large number of other major high street and online fashion retailers.

His specialisation has come from a 30 year career in the photography and video industry and was one of the early content pioneers at the start of the dot com era managing image content supply for retailers such as Homebase, Woolworth’s and M&S as well as running international photographer teams for Companies such as Bacardi Martini. His skill is in producing volume image content and implementing not just photographers but systems to manage sample supply and Image content management. Lee manages six UK based stills & video studios, and one in Hong Kong.