Overview

Essential Media Business Issues Tackled In This One Day Strategic Summit!

In 2011 The Media Summit included 16 Media business leaders and policy makers, contributing to an un-missable day of debate and information sharing.

Topics on the 2011 agenda included:

• Media Industry Regulation: What are the plans for the new communications bill?
• Paywalls: establishing the optimum strategy for charging for content 
• Content: what are the considerations for delivering quality content, maintaining market share & identifying new audiences? 
• The Internet: examining its evolution & identifying future opportunities for content creators & owners 
• Connected TV: what will be the impact on established business models & revenue streams? 
• Advertising Strategy: how are agencies refining their models to drive business in today’s digital media landscape? 
• Future Proofing Business Models: next generation commercial thinking with next generation technology & consumer devices 
• Industry Performance: examining new opportunities for investment & media sector performance 
• Media Brands: adapting a winning brand for success across multiple platforms