Case study

Lowering Lydd’s consumption: reporting on tariff trials to reduce demand

Christopher Taylor, Head of Capital Investment and Asset Management
Folkestone & Dover Water Services


  • Towards 120 litres: assessing water use following the comprehensive metering programme

  • Implementing a pilot ‘stepped tariff’ to discourage non-essential use

  • Reflecting on the results to date: are block tariffs adequate incentives to save water?

  • Securing customer buy-in, communicating water-saving aims and promoting personal responsibility